Marketing Umbrella charts in PowerPoint: commercial - the marketing activities of profit-seeking organizations; non-profit marketing is called non-profit marketing (social marketing) Depending on the scope of the distinction: consumer marketing (marketing of consumer goods) is focused on customers who are the final consumers of these direct customers. for personal, home or family use; industrial marketing (buyers of goods and services in the industrial market are firms, enterprises, organizations, persons who buy goods for use in production, resale or lease); marketing of services — aimed at meeting the needs of consumers in intangible goods or in a beneficial effect for the profit of the firm. Download Marketing Umbrella charts in PowerPoint here!