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The definition of a strategy for an organization is fundamentally dependent on the particular situation in which the organization is located. However, there are some general approaches to strategy formulation and some general boundaries that limit strategies.
In general terms, strategy is the general direction of the organization's actions, the pursuit of which in the long run should lead it to the goal. This understanding of strategy is only valid from the point of view of top management of the organization.
For the lower tier in the hierarchy, the upper tier strategy becomes a goal. For example, a market behavior strategy developed for the firm as a whole seems to be the target setting for the firm's marketing department.