Product Life Cycle Marketing PowerPoint diagrams have 4 main stages: market penetration, growth, maturity, and decline. Each phase of product development has its own characteristics and requires detailed analysis and proper management. Before you develop a marketing strategy for product development, determine which phase of the product's life cycle. The wrong choice of product management strategy can lead to unnecessary costs for the company or, conversely, to a lack of investment in the product and loss of market share. Let's consider each stage of the product life cycle in detail. The concept of the life cycle of goods is used almost constantly, because the object of its research - the product - is constantly changing, and along with it, the promotion strategy undergoes a change within the framework of an individual company. Download Product Life Cycle Marketing PowerPoint diagrams for presentation.