Inbound marketing Keynote charts aims to ensure that your offers of goods and services are found by consumers. The strategy of inbound marketing is to attract exactly those people who need your product.
You are not trying to make people need your product, you are making sure that those who already need your product come to you and not to your competitors. To do this, you need to earn the authority and trust of consumers.
Outbound marketing Keynote chart is actions that are aimed at conveying a message to the consumer. Advertising on TV and radio, in newspapers and magazines, outdoor advertising, press releases, participation in exhibitions, cold calls, distribution of leaflets and booklets - all these are examples of outbound marketing.
