BCG Matrix is â€‹â€‹a matrix used by large corporations to work out the ratio in which resources are distributed between different business segments. Likewise, the GE matrix also helps firms decide on a strategy for different product lines, that is, the product they need to add to the range of products they offer and what opportunities the company should invest.
The BCG matrix and the GE matrix are two-dimensional models used by large office buildings with multiple production lines and business units. The latter was designed as an improvement over the former, and thus overcomes many limitations. This excerpt of the article will help you to understand the differences between BCG and GE matrices, read on. Download BCG Matrix : Growth share matrix Keynote charts for presentation.