The 10/20/30 Rule in Presentations: Is It Worth Following?
Guy Kawasaki's famous slide rule gets quoted in nearly every design article — here's where it actually holds up in real client work, and where it quietly falls apart.
Design tips, tutorials, product updates, and industry insights.
Guy Kawasaki's famous slide rule gets quoted in nearly every design article — here's where it actually holds up in real client work, and where it quietly falls apart.
The real answer isn't a number — it's a method, and once you see it you'll stop counting slides altogether.
Most "storytelling" advice for slides is really just plot structure borrowed from film — here's what actually changes when your story has to survive being skimmed.
The three-part structure sounds simple until your middle section balloons to twenty slides — here's how to actually keep it in proportion.
Most decks don't fail because of bad ideas — they fail because of ten fixable habits that sneak in during the rush to finish.
Most presentation checklists tell you to "check your slides" — here's what to actually check, and when in the process each check stops mattering.
When the deadline is now, here's the exact sequence that gets a presentable deck out the door in a quarter of an hour.
When the deadline is real and the time isn't, here's the exact order to build a presentation that still looks like you had a week.
Most prep time goes into layout, not content. Here's a practical way to shrink deck-building from two full days down to roughly one focused hour.