Why Uber's Pitch Deck Looked So Plain — And Why That Was the Point
Uber's first pitch deck had no big visuals and no polish — and it still raised $200K, for reasons most redesigns of it completely miss.
Case studies
Case studies
When a Client Wants Too Many Slides (and You Know They Need Fewer)
The client isn't wrong to want 25 slides — they're just asking for the wrong thing, and there's a better answer than "trust me."
Case studies
50 Slides of Anatomy: A Presentation People Can Follow
Fifty raw anatomy slides can either drown an audience or click into place, and the difference isn't design polish — it's five structural decisions.
Case studies
Why the First Five Minutes of a Presentation Decide Everything
Three days of slide-building, and the room decides before you're past slide two — here's what's actually happening, and how to design for it.
Case studies
The Strangest Presentation at Work: What Weird Decks Get Right (and Wrong)
Every office has one — the presentation nobody forgot, for reasons the presenter probably didn't intend.
Case studies
The Client Isn't Always Right — Especially About Slides
Some of the worst decks I've ever built were the ones where the client got exactly what they asked for.
Case studies
Why "Apple-Style" Presentations Already Look Dated?
The look that once made a deck feel exceptional is now the thing making decks feel exactly like everyone else's.
Case studies
Why Most Business Presentations Are Never Opened Again?
Most decks get built once, presented once, and then quietly disappear into a folder nobody searches — here's why.
Case studies
What Steve Jobs' iPhone Keynote Slides Can Teach You
The 2007 iPhone keynote gets quoted constantly for its simplicity — but the slides weren't actually the thing doing the work.