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Case studies

Design tips, tutorials, product updates, and industry insights.

Why Some Important Business Communications Use Documents Instead of Slides
Case studies

Why Some Important Business Communications Use Documents Instead of Slides

Amazon banned slide decks from its most important meetings — the reasoning behind that choice says less about PowerPoint and more about what kind of thinking a format can actually hold.

The Most Famous Startup Pitch Decks: What Their Slides Have in Common
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The Most Famous Startup Pitch Decks: What Their Slides Have in Common

Explore famous startup pitch decks from Airbnb, Dropbox, Uber, and Buffer and see the recurring slide patterns founders can learn from.

Why Keynote's Interface Hasn't Changed in Over 20 Years — And Why That's the Point
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Why Keynote's Interface Hasn't Changed in Over 20 Years — And Why That's the Point

Keynote looks almost exactly like it did in 2003 — and that's not an accident, or laziness, it's a bet Apple keeps making on purpose.

Why Uber's Pitch Deck Looked So Plain — And Why That Was the Point
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Why Uber's Pitch Deck Looked So Plain — And Why That Was the Point

Uber's first pitch deck had no big visuals and no polish — and it still raised $200K, for reasons most redesigns of it completely miss.

When a Client Wants Too Many Slides (and You Know They Need Fewer)
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When a Client Wants Too Many Slides (and You Know They Need Fewer)

The client isn't wrong to want 25 slides — they're just asking for the wrong thing, and there's a better answer than "trust me."

50 Slides of Anatomy: A Presentation People Can Follow
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50 Slides of Anatomy: A Presentation People Can Follow

Fifty raw anatomy slides can either drown an audience or click into place, and the difference isn't design polish — it's five structural decisions.

Why the First Five Minutes of a Presentation Decide Everything
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Why the First Five Minutes of a Presentation Decide Everything

Three days of slide-building, and the room decides before you're past slide two — here's what's actually happening, and how to design for it.

The Strangest Presentation at Work: What Weird Decks Get Right (and Wrong)
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The Strangest Presentation at Work: What Weird Decks Get Right (and Wrong)

Every office has one — the presentation nobody forgot, for reasons the presenter probably didn't intend.

The Client Isn't Always Right — Especially About Slides
Case studies

The Client Isn't Always Right — Especially About Slides

Some of the worst decks I've ever built were the ones where the client got exactly what they asked for.

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