Why the First Five Minutes of a Presentation Decide Everything
Three days of slide-building, and the room decides before you're past slide two — here's what's actually happening, and how to design for it.
Case studies
Case studies
The Strangest Presentation at Work: What Weird Decks Get Right (and Wrong)
Every office has one — the presentation nobody forgot, for reasons the presenter probably didn't intend.
Case studies
The Client Isn't Always Right — Especially About Slides
Some of the worst decks I've ever built were the ones where the client got exactly what they asked for.
Case studies
Why "Apple-Style" Presentations Already Look Dated?
The look that once made a deck feel exceptional is now the thing making decks feel exactly like everyone else's.
Case studies
Why Most Business Presentations Are Never Opened Again?
Most decks get built once, presented once, and then quietly disappear into a folder nobody searches — here's why.
Case studies
What Steve Jobs' iPhone Keynote Slides Can Teach You
The 2007 iPhone keynote gets quoted constantly for its simplicity — but the slides weren't actually the thing doing the work.
Case studies
Why Airbnb's IPO Roadshow Presentation Broke the Usual Rules
Airbnb had a 360-page prospectus full of numbers — so why did its roadshow deck spend most of its runtime on people, not spreadsheets?
Case studies
Best Presentations of 2026: What Top Keynotes Got Right
What Apple and NVIDIA's 2026 keynotes changed structurally — and which of those choices are actually worth borrowing for your next deck.
Case studies
How a Presentation Helped Close a ₴2M Deal
A breakdown of the presentation decisions — structure, pacing, visuals — that turned a stalled ₴2M negotiation into a signed deal.