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Booklet - a kind of printing product used for advertising, informational, educational purposes. On the booklets, you can place advertising or any other information in a structured and orderly form, which facilitates the perception of even a fairly large amount of text. The format of the booklet depends on the purpose of printing products, the capabilities of the customer, and other related conditions.
The advantage of this printing product compared to flyers, flyers and other types of promotional printed products are that the booklets look more expensive and solid, and you can place more important information. This effect is achieved only by folding the sheet along the neat fold lines, so it acquires a look similar to a brochure or notebook.
Varieties of booklets
In the production of the booklet is used only bending sheets. That is, all pages are a single letter, composed in different ways. There are several types of booklets that differ in their form:
Simple: a sheet with a single fold line (one fold); Eurobooklet (or leaflet) - a sheet that has 2 fold lines (two folds); Multi-page - is a long letter with more than two folds.
There are also different variations of the booklet. The main types: "napkin" and "accordion". The names speak for themselves: in the first case of folding all the folds are directed in one direction, as in napkins, in the second - each fold is directed opposite to the previous one.
The functional purpose of the booklets is divided into:
Image. Aim to form a positive image of the company, for the same reason the requirements for their design, design, and quality are quite high. The task of such a booklet is to attract a potential consumer and form in him a desire to use the company's products or services. The design of such booklets are often used original ideas of designers, rich bright colors. Booklets of this type are a kind of the face of the company, so they should look solid and expensive.
Information (advertising). Such booklets are designed to increase sales and attract customers. They usually contain information about the company's products, presented succinctly and concisely. Advertising booklets often contain attractive visual elements that are designed to immediately "catch" the customer's attention. They can be found in various shops and supermarkets, banking institutions, exhibitions, and thematic forums. Represent a minimum of information about the brand or company, and a maximum of discounts, special conditions, or promotions.
For mailings. Maillots are intended mainly for regular consumers of services and goods of the company. Such booklets are ordered for individual distribution to customers.
Booklets for promotions (so-called "SalesPromotion"), inform potential consumers about various events - seasonal sales, discounts, discount cards.
Invitation. The booklet contains a personal or general invitation to a specific event. It is mainly made of designer paper or cardboard with minimal printing. It can be decorated with additional elements (ribbons, embossing, etc.).
When ordering a booklet from a printing company, it is enough to specify its variety, and the manager will tell you on what paper and how best to make it.
Varieties of booklets by color and type of paper
A full-color booklet printed on two sides is called a leaflet. This type of product is ordered most often. In addition, there are monochrome products. Most often printed on coated paper with a density of 130 g / m2, it is, we can say, the middle ground in the choice of material for printing.
If you need creativity, you can use not only designer paper but also other types of post-finishing, such as stamping. In this case, the booklet can be given completely different forms. For example, it can be with rounded corners, in the form of an arch, with carved edges, and so on. It all depends on the available layout, the wishes of the customer, and the technical capabilities of the equipment.