Market share (market share) is the part of the total market owned by a particular organization for a given category of goods or an individual good. Market share is a key indicator of competitiveness in the market; it is an indicator of how well a firm copes with a competitive situation and how well the company's market offer satisfies its customers. Market share characterizes the position of a company in the market relative to competitors. Here you can download Projected Market Share Letterheads template for printing.