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4CS and 7PS Marketing Mix Keynote charts is just one of many marketing mix options that have been developed over the years. And, since the above questions are key, they represent only a subset of those issues that you may encounter when researching and developing ways to optimize your marketing mix. Download 4CS and 7PS Marketing Mix Keynote charts for presentation. Among other models of the marketing mix, one can distinguish the 7P model of Bitner and Booms, which is also sometimes called the extended model of the marketing mix.