Marketing Mix Keynote charts are in fact a set of marketing tools to manipulate which companies achieve the most successful results. By managing these parameters, businesses are finding ways to best serve their customers. Service marketing is simply the development of your marketing strategy to deliver services both in the context of a business serving the consumer and a business serving another business. These include tax and accounting services, the hotel industry, airlines, telecommunications, hairdressers, tailors, dry cleaners, and more. It may also include services that are in a traditional physical product sales environment, such as technical support and customer support.
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